HomeBusinessSports extravaganza to reignite domestic tourism – Kanjere

Sports extravaganza to reignite domestic tourism – Kanjere

Sports extravaganza to reignite domestic tourism – Kanjere

By Edward Mukaro

SPORTS Tourism Incorporated in partnership with the Zimbabwe Tourism Authority (ZTA) is on the verge of launching a first, Victoria Falls Sports Tourism Experience, complementing Government’s efforts to boost domestic tourism, fitness and wellness among Zimbabweans, through sporting activities.

The sporting extravaganza will be held from the 24th – 26th September 2021, under the theme: “Victoria Falls Sports Tourism Experience”.

Speaking in an exclusive interview with The BusinessConnect newspaper, Sports Tourism Incorporated and Eco-Tourism Africa public relations and marketing director, Malvin Kanjere said the two-day sporting event is meant to enable the country’s tourism sector to benefit from sporting activities, riding on the sustainability of sport as a business.

“Sport is one of the most sustainable businesses in tourism because remember people move around with Formula 1 (F1), International Association of Athletics Federation (IAAF) and soccer.

“Sport is really sustainable in tourism and it also helps tourism to grow.

“On this event, we have also partnered with the Zimbabwe Tourism Authority, Sports and Recreation and National Parks, and other stakeholders we have worked with, who have aligned themselves with the vision of sports tourism and Eco-Tourism Africa,” said Kanjere.

The Victoria Falls tourism sports event comes on the heels of other Sports Tourism Incorporated initiated events that were held at Lake Chivero and Darwendale Dam, last year.

“The background of the Victoria Falls Tourism Experience is a follow up to the Lake Chivero Rhino Run that we held last year, as well as the Darwendale 16-days Marathon that we held last year in commemoration of the 16 Days against Gender-Based Violence.

“The idea of these sporting activities is to make sure that we reintroduce and we become a strong organisation that promotes sport, wellness and fitness in this country and also try and boost domestic tourism, and create a culture that allows people to visit the country, enjoy sport and also participate in activities, in order to also be able to save and feed families in the resort towns of Zimbabwe,” added Kanjere.

Other partners also coming onboard include Fast Jet, Lake Harvest, Chloride Zimbabwe, Victoria Falls Safari Lodge, Elephant Hills, Kingdom Hotel, Mbano, Shearwater, Wild Horizons and Stallion Buses, among others.

As one of the focal organisers of the event, Kanjere implored Zimbabwe to come to witness the spectacle, which will be run under the World Health Organisation (WHO)’s regulations, in light of the global fight against the COVID- 19 pandemic.

“As an organiser, I am looking forward to seeing many people in Zimbabwe – many vaccinated people, many responsible people in terms of masking up; sanitise and social distancing – coming to enjoy sport as well as tourism and also fill up the hotels and to have all these activities reignited and make sure that our ‘City of Falls’ is actually benefitted more than anything else and Zimbabweans as a whole, benefitted to enjoy their country,” he said.

The sports lines up include mountain biking, tennis, golf, marathon, as well as aerobics.

In Zimbabwe, sport has been left out of various business initiatives as a result of administration shortfalls, on the part of the associations; hence, while the initiative is set to benefit tourism as a sector, sportsmen and women are also set to benefit through improved income.

Sport has always been identified as a low hanging fruit from which the country stands to benefit.

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